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The Envelope Manufacturers Association (EMA) is the world's largest association devoted exclusively to the growth and prosperity of the envelope manufacturing and paper-based communications industry and the professionals who proudly lead it forward. For more than 70 years, EMA has provided its members with powerful advantages to enable these world-leading companies to thrive and prosper in a dynamic global business environment.
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Advertising mail is under threat. In 2007, 15 states proposed the creation of State Do Not Mail registries, similiar to the national DO Not Call registry...more
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 PRINT IN THE MIX |
A Clearinghouse of Research on Print Media Effectiveness is a unique website that summarizes research on the effectiveness of print advertising and marketing, and demonstrates the role of print as a viable information medium in the marketing mix.
Print in the Mix is published by the Printing Industry Center at RIT and is funded entirely by The Print Council. The editors distill the quantitative facts from the original reports for use by media specifiers, printers, and others as they make the case for print media in the marketing mix. The research covers all major print media (ex., direct mail, inserts, B2B, catalogs, custom publishing, etc) in the "Fast Facts" and Research Summary sections on the site...www.printinthemix.rit.edu
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| EMA FOUNDATION NEWS |
The EMA Foundation launched a public awareness campaign entitled, “Open for Business with a Personal Touch.” This campaign focuses on promoting the value of the envelope as a viable communications vehicle. For more information, visit the EMA Foundation Website.
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| HAVE AN IDEA FOR A MEETING TOPIC? |
| If you have a hot topic that you would like to hear presented at an EMA Meeting/educational program or if you have a topic that is keeping you awake at night, please email it to topics@envelope.org
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| EMA 's "PLEASE RECYCLE" PROGRAM |
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In conjunction with the Direct Marketing Association and the Magazine Publishers of America, the Envelope Manufacturers Association has launched a “Please Recycle” Program to inform consumers that envelopes, along with magazines, catalogues, and newspapers are recyclable. Most of us recycle our newspapers, but many people don’t know that they can also recycle envelopes, catalogues, magazines, direct mail, and packaging...more
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